What can Product Managers Learn from Dating Apps?

I can only speak for myself, but during the course of my career I have been the product manager for a number of very boring applications. You know, business-to-business stuff. Back in the day as i worked on my product development definition, how i dreamed of being responsible for a product that had millions of users and was associated with something that was more interesting. It turns out that this dream has now come true for a large number of product managers out there: they are responsible for dating apps. This market is growing and making your app successful has become very hard to do!

The good news about being a product manager who is responsible for a dating program is that the market for your product is currently very, very large 交友app. Dating websites are expected to bring in US$12. 7B this year and dating programs are expected to bring in US$628. 8M. Get this right and you’ll really have something to add to your product manager resume. That would all be great news if it were not for the fact that Apple’s iTunes app store currently has over 500 different dating programs in it.

Dating program product managers are facing two very large and very real problems. The first of these problems is that their customers are very fickle. What this means is that they often subscribe to multiple dating software at the same time and feel no real obligation to use just one. Additionally, when a dating program is successful and matches one of their customers with just the right person, that person stops dating. This means that they no longer need the app and they end up just going away.

None of the firms that offer these dating software are really all that large. Just to make life a bit more challenging for product managers, a lot of these companies are always on the lookout for other companies that they can either purchase or merge with. The uncontested leader in this space is a company called IAC / Interactive Corp. They currently own a number of the dating apps that you probably recognize: OkCupid. com, Match. com, and Tinder. It is estimated that they own roughly 22% of the market. Dating in the era of mobiles or smartphones inculcates a very rare culture of finding love partners through apps. The proliferation of mobiles and internet connectivity in every nook and corner of the world has brought a wide spectrum of activities and utilities under the tip of our fingers, like shopping, travel booking, online video streaming and so forth. However, the impact of mobile apps development on romance and dating was an unexpected one. The outcome of apps meant for flaring love affairs and relationships was hugely successful. The reason behind their success of such app is that they are a great medium for the lone and interested singles to get companions as per their desired interests. Thus, there’s no more need to bother someone in the family or friends circle to find a compatible dating partner. Here’s a take on how dating apps are revolutionising the way people engage in relationships.

In this work-intensive and busy lifestyle, apps give convenience to the individuals who are actually lacking the time and scope to meet up new people and know them. They can eventually scroll through a wide array of options in the app, choose one among them to connect, chat online and plan for meetups sometime later. Thus, apps are helping individuals in this fast-paced generation to deliberately plan for dating just with few clicks instead of depending on any coincidences or traditional meetings.

Online dating through apps is notably convenient for finding partners as they provide an unprecedented access to the potential matches regardless of any geographic limit. Individuals are capable of searching partners with interest areas that match theirs and weed out those who are not potential partners. By enabling the search for partners according to age, location and personal details including orientation, hobbies and interests, dating apps gained a stand in the market as automated matchmakers.

Leave a comment

Your email address will not be published.