When you create a new site design and don’t update your tracking code (especially if you’ve switched from Google Analytics to Google Tag Manager), you risk it being outdated. Always make sure you’re using the most up-to-date version of your tracking code as a precaution against these types of errors. The traffic will usually display inflated figures, but unless you look deeper, you won’t know where the duplicated traffic is coming from. Even then, it’s difficult to pinpoint. To find it, we’ll need to use a Google Chrome plugin. Make sure you’re not using any duplicate scraping google search results tracking codes by using the Google Tag Assistant Chrome extension. When you have several instances of the same tracking code enabled, this will appear as a red tag inside the extension.
One potential cause of inflated data in your GA account is scraping. If your site was scraped but the Google Analytics tracking code was not removed, you might be getting traffic from a duplicate site in your GA. Investigate and inspect these domains for scraped content if you find a lot of traffic in Google Analytics data from one of these sites. This should immediately stand out to you. If you see a lot of your own content on the new site, double-check to make sure your tracking code wasn’t transferred over as well.
If you’re migrating your website, make sure your admin panel is migrated from http:// to https:// as well. If you want to ensure that your traffic data is accurately tracked, you must get this right. You risk forgetting to include any of your reporting data in your Google Analytics monitoring if you don’t.
Spam and bot traffic are also issues you should be aware of. You may be affecting the accuracy of your Google Analytics monitoring if you neglect the possible effects of spam and bot traffic. When it comes to spam and bot traffic, this can result in traffic performance over-inflation and, as a result, inaccuracies in your data reporting. This occurs because spam and bot traffic are not regarded as reliable sources of traffic. If you believe your search traffic is growing but you base your decision on spam and bot traffic, you might be in for a world of disappointment. This is why it’s crucial to make sure that any SEO strategy decisions are focused on actual users and traffic, not spam or bots.