If you own a truck wash and you have watched your daily wash volume drop off over the past couple of years, I can assure you that you are not alone. Not long ago, I spoke with an acquaintance who’d just go back from the annual truck stop operators convention and he admitted the challenges throughout the industry. Yes, even the trucking industry took a big hit in the long recession. Luckily freight and trucking is back up again. That’s some encouraging news, but how can a truck wash regain that lost ground?
Well, why not go high-tech with your marketing? How so you ask? Well, consider if you will that independent truck drivers now travel with note book computers, and laptops, also smart phones with 3G+ wireless internet capability tech web post . And often use these computers while a truck stops using the WiFi systems. Thus, a web strategy makes sense for this segment and customer.
Indeed, I discussed with my acquaintance that a truck wash website would need better Google, MSN, Yahoo search engine ranking. To do this I suggested buying trucking and truck washing articles at $15.00 each and posting them online with links to the Truck Wash website. Increased high-valued links help rankings. In fact, I suggested 100-300 such articles be posted online.
It also would be wise to work on better search engine optimization for a truck wash website to help it become more visible to search engine spiders, surely you might have some contacts that could make that happen if was determined such a strategy would work for your truck wash. A truck washing company could also find a well-trafficked website and buy banner ads on it. Truck dot com for instance, or websites truckers go to, in order to pick up loads. There are several very good ones, some with regional appeal.
Plus, there are good advertising rates these days since no one is truly batting a 1,000 and if you lock in a very good price now for an extended amount of time, you will be able to keep that price even when the market returns and the costs of online advertising go way back up again. See that point? It’s definitely something to consider. Most folks do not think high-tech advertising when it comes to the trucking industry, but I assure you I am not one of them, having been in the sector for a number of years myself. Do what works, do it well, and do it often. Please consider all this.
There’s no denying it, there are a lot of ways to make a website without hiring a professional. You can do it yourself using an online site building service, you can install site building software like Dreamweaver, or you can find a tech savvy friend to do it for cheap or maybe even for free. Why then, with all of these options, would a business consider hiring a professional website designer? One of the top priorities of any business is to move potential customers in the direction of knowing and trusting you right from the start. Your website is often the first interaction customers have with your business and it’s one of the most powerful tools available for reaching potential customers. Yet so many business owners never realize the benefits of getting professional help with their website.
In this article I will offer my top 3 reasons to consider hiring a professional web designer, I’ll explore why so many businesses choose not to hire one, and I’ll tell you how you can benefit from this cosmic twist of fate.
I put this reason at the top of the list because I think very often these are the types of questions first in a business owner’s mind when they consider hiring a professional for anything, not just web design. “How much will this cost? How long will it take? Can I save money by doing it myself or by finding the cheapest option?” Most people see a website as nothing more than a sign or business card on the internet, they pay someone to put it up and the job’s done. So it seems to make sense that if you can put the sign up yourself or get it done super cheap, so much the better right? Wrong! Your website is your gateway to reaching more potential customers than you could any other way (without a big budget). The internet is the most powerful marketing tool there is for businesses of any size.
It allows you to create a dialogue with your customers and engage with them on a more personal level. Your website can build you an audience of people that want to hear from you! Your website is not just a sales soliloquy that you hastily post on the internet. You don’t want to just throw it together, throw it up when you think it’s finished, throw your hands up, and hope for the best. Yet most small businesses do just that. If you build your website yourself, the bottom line is that you will most likely spend far more time with far fewer results than if you hired a professional. Most people don’t realize just how much work it takes to get an effective business website from concept and planning to running, looking good, and performing well on PCs, Macs, mobile devices, and the plethora of web browsers that run on each of them.
The point is, it takes time to build a website, even if you’re using the most amazing online site builder ever made, it’s going to take time. There are only so many hours in a day and as a business owner, you want to be doing what you do best, not making websites. Wouldn’t you be much better off spending time working on your business than on learning a skill you will rarely use? An investment in your website is an investment in your business. Don’t short yourself.