Facebook is all about making connections. It is an easy and fun tool to reconnect with old friends or meet new people with common interests or common friends. It is also designed to help share content between connected people. This makes it a perfect tool for a business to communicate with existing customers and attract new ones.
To better understand the power of social networking, make a list of all of your professional contacts. Now make a list of each of those contacts’ friends and contacts. This is the group you can potentially reach through Facebook.
A business’s Facebook presence begins with a Facebook page. A page is the central home for a business entity Sherry Dyson . It serves as a place to notify readers of upcoming events, provide contact information or hours of operation, share recent news or topics of interest, or share photos, videos and other media content. A Facebook page is similar to a member profile – becoming a fan of a business’s page is similar to becoming a friend of a member. From a marketing standpoint, becoming a fan of a business is similar to becoming an opt-in subscriber.
Unlike members’ profiles, pages are completely public. This means that Google and other search engines will index these pages. This can increase a company’s search engine ranking, especially if you get a vanity URL on Facebook that includes your company name in the address. Another difference between a business Page and a member Profile is that members can only have 5,000 friends. A business Page can have unlimited number of fans.
Your website is an important reflection of your business. It is where most people go to look you up before taking the next step to contact and then hire you. Being found on the internet is crucial in today’s business world. Not many businesses can brag that they have so much business that they do not need a website to generate more. However, even if you have enough work to keep you steadily employed, there still should be a placeholder on the internet for your business which, at the very least, provides contact information for your clients.
Many services are out there to help you optimize your website for search engines. This is a good resource for businesses that have the capital to spend on professional management, however, there are free methods to organically growing your website, if you take the time. Here are a few steps that you can take to grow your website and help it to be seen as valuable and thus better promoted on the internet.
What determines “value” in website ranking? Value is an intangible quality that search engines attempt to quantify by measuring concrete data about your website:
Does your website have pertinent information about your organization? This is measured by:
Word Content: The words you use on your web pages are noted by search engines and used to help people looking to match what they type in the search box to what’s out there on the internet.
Videos and pictures: Providing more information in a variety of methods to your audience improves your chances of being listed higher in searches.